Do You Need A Social Media Calendar? (Free Template)
Updated: Feb 1, 2019
We always say social media is so easy to use because we have the power of it in the palm of our hands. That may be true but when you're using social media as a means for marketing your business, it can be easy to lose track of everything you need to do to keep it running smoothly and effectively. There is nothing worse than a post that seems irrelevant to your brand or a post that you put a lot of time into that reaches practically nobody because you chose a horrible time to launch it. You have followers that are online 24/7 and your social media is a reflection of you and your company- so careful thought and effort should always be put into how you are using it.
So how can we keep up with strong and relevant social media posts?
A social media calendar.
In a sentence, a social media calendar is an organized layout of scheduled posts over the span of a few months at a time. It allows for you to plan ahead what you would like posted on different platforms with the option to include photos, specific times and dates, and the theme or campaign it goes with. It may include a space for advertisements, PPC ads, keywords, hashtags, and optimal posting times too.
Many companies like to use an excel spreadsheet as their social media calendar. Whether they keep it all on one sheet or break it into tabs, it is easy to organize and follow.
My company and my own personal blog use a variety of platforms; Instagram, Facebook, Linkedin, and more. It can be hard for myself and my team to remember to publish posts are figure out what we want to post. By using a calendar, we manage to stay on top of our game. We find that it is critical to ensure that our brand’s social media activity coordinates with the other things that we are spending time doing. Having an organized system and a central place for different teams to manage content allows for the process to go much more smoothly.
Just a few benefits we found from it?
It helps us visualize what we are putting in front of our audience
It keeps us stay consistent and accountable
It helps us to keep track of what is working and what is not
It makes our life much easier.
You Can Download Our Content Calendar Here!
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Remember... You can never go wrong with a social media calendar. It’s just like having a calendar for any other thing in your business. You can get really creative with them and they are very flexible.
Give it a try, see if it works for you!