Email Marketing Isn't Dead, You're Just Doing It Wrong

Let's be honest, email marketing gets a bad reputation these days. People assume that it's outdated or ineffective, but the truth is that it's still one of the highest converting tools in digital marketing. If your email list isn't performing, it's not because the platform isn't working anymore. It's because you need a strategy with intention and value! 

Email gives you direct access to your audience's inbox without the hassle of algorithms, no paid ads, or guesswork. If you're only sending random promotions or uninspired newsletters, your subscribers will end up tuning out. So what's the fix? It starts with building a list that wants to hear from you. You need to be offering lead magnets that your audience can't ignore. This could come in the form of free guides, exclusive discounts, checklists, or mini trainings. Something so good that your audience is willing to trade their email for it. 

Next comes how you welcome your audience. Your welcome is your brand's first impression, and it matters. Your welcome series should introduce who you are, what you're offering, and what kind of value your audience is getting from you. It should build trust and set the tone for everything that follows. You want your emails to feel personal, helpful, and human. 

Once your audience has joined your list, you need consistency. A good email list doesn't just hear from you when you drop a new product or service; they hear from you weekly or biweekly. When you're sending emails, it's important to make sure they contain valuable and relatable content. Some great examples of content include tips, stories, insights, case studies, or even behind-the-scenes updates. Every email should bring value to your audience by either educating, entertaining, or converting. 

When it comes to actually formatting your content, you want to keep it clean, mobile-friendly, and easy to read. Use short paragraphs, headers, and clear CTAs. If your readers are struggling to figure out the point of your email, they will stop reading. Your subject line is also very important, as it's essentially your hook that will determine whether your email gets opened or not.

Now let's discuss automation. Automated email flows for your welcome series, abandoned cart, sales announcements/reminders, or post-purchase follow-ups will allow you to stay top of mind without the stress of keeping up. 

And no email list is complete without a way to measure and track analytics. Make sure you monitor your open rates, click-through rates, conversions, and unsubscriptions. This will make sure you're able to evolve and improve over time. 

Email isn't dead, and people's inboxes aren't going anywhere. So use it to your advantage and turn it into a business asset!

Email Marketing Isn't Dead, You're Just Doing It Wrong