top of page

THE JOURNAL
Raw advice, insights and practical tips from SMM team members who´ve seen it all, fixed the unfixable, failed, succeeded and lived to tell the tale.
WE SHARE IT ALL! THE GOOD, THE BAD AND LESSONS LEARNED


The Secret To A Strong Social Media Presence
The Secret To A Strong Social Media Presence- What does it take to build a strong social media presence in 2025? There are so many tips and tricks out there for being successful on social media. From going viral tips, posting every day, or even hiring influencers. While all these things can play a role, none of them is the core ingredient. The core ingredient is consistency with intention.


Email Marketing Isn't Dead, You're Just Doing It Wrong
Let's be honest, email marketing gets a bad reputation these days. People assume that it's outdated or ineffective, but the truth is that it's still one of the highest converting tools in digital marketing. If your email list isn't performing, it's not because the platform isn't working anymore. It's because you need a strategy with intention and value!


Why Your Brand Needs a Content Strategy - Not Just Content
It's easy to fall into the habit of creating your content just to keep up. You post when you can, wonder about ideas, and sometimes wonder if it's actually working. Sound familiar? If it does, you're not alone! We help brands shift from reactive to intentional content creation through a content strategy.


What Makes a High-Converting Website?
Nowadays, you don't just need a website that looks good, you need one that works. In 2025, your website is more than a digital business card. It’s your 24/7 salesperson, your credibility builder, and even your customers' first impression of your business. So the question isn't “Do I need a website?” It’s “Is my website converting visitors into customers?” Building a website isn't just about impressing your customers visually, it must be optimized for action.


Instagram Trends Every Small Business Needs to Know
If you're a business trying to grow online in 2025, Instagram should be one of your top priorities for your online presence. Success on Instagram this year requires intentionality, creativity, and a clear understanding of your audience and what they want to see. We stay on top of platform trends so our clients don't have to, and we're sharing the best of what's working right now.


The Power of Authentic Branding in 2025
In today’s digital-first world, everyone is constantly being shown content from every angle - influencer ads, TikTok, Reels, and brand marketing on our screens. So, how do you cut through the noise? Here at Sunday Morning Marketing, we believe the answer lies in something simple but deeply effective: authenticity.


Three Must-Watch Shark Tank Episodes for Entrepreneurs
If you're an entrepreneur or aspiring business owner, then you probably already know that Shark Tank is the perfect show for inspiration and


Why Geotargeting is a Game Changer for Your Business
Geotargeting has become one of the most powerful tools in digital marketing, and if you’re not using it, you’re missing out on a huge opport


The Power of Influencer Marketing
Influencer marketing is all the rage, and for good reason. It’s one of the most effective ways to reach your target audience, build trust, a


5 Social Media Mistakes You’re Probably Making (And How to Fix Them)
Social media marketing can be tricky, and even the best brands can make mistakes. If you're not seeing the results you want, it could be bec


Maximize Your Instagram Strategy with the Dollar Eighty Tool
If you’re an Instagram marketer or entrepreneur looking to boost your engagement, then the Dollar Eighty tool might just be the tool you’ve


Things People Don’t Tell You About Social Media Marketing
Let’s face it—social media marketing looks glamorous, right? Everyone’s always talking about the viral posts, the followers, and the endless


The Power of User-Generated Content (UGC) and How to Leverage It
When it comes to growing your social media presence, one of the best things you can do is let your customers do the talking for you. That’s


Why Social Media Analytics Shouldn’t Be Ignored
If you're putting effort into your social media presence (and we know you are!), it’s essential to know how well your posts are performing.


How to Turn Social Media Followers Into Loyal Customers
So, you’ve built a decent following on social media. But now comes the tricky part: turning those followers into loyal customers. It’s one t


Why Your Engagement is Flatlining and How to Revive It
In the whirlwind world of social media, a sudden dip in engagement can feel like your voice echoing into an empty room.


Unlocking Business Potential with Meta Lead Gen Form Ads
If you’re looking for an easy way to capture leads directly from your social media ads, then Meta’s Lead Gen Form ads might just be your new


The Marketing Move No One is Talking About (But Everyone Should Be Doing)
The Marketing Move No One is Talking About (But Everyone Should Be Doing) When it comes to social media marketing, brands are always...


The Power of Social Proof
In the dynamic world of social media marketing, building trust and credibility with your audience is paramount. With countless brands...


Why SMM Stands Out
In the crowded world of social media marketing, finding the right partner to drive your brand's success can be challenging. Many agencies...