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THE JOURNAL

Raw advice, insights and practical tips from SMM team members who´ve seen it all, fixed the unfixable, failed, succeeded and lived to tell the tale.

WE SHARE IT ALL! THE GOOD, THE BAD AND LESSONS LEARNED

5 Marketing Mistakes Businesses Still Make and How to Fix Them

Running a business in 2025 sometimes means wearing a lot of hats - founder, customer service, social media manager, and sometimes even your marketing director. So it's no surprise that mistakes can happen. But some of the most common marketing mistakes we see aren't about budget or tools. They're about strategy.

From Followers to Clients: Turning Social Proof Into Sales.

You've got the followers and you've built the community. But are those likes, comments, and shares turning into sales? If not, you need to start bridging the gap between engagement and conversion. How do you do that? Through social proof.

Getting Found On Google: SEO Tips for Small Businesses

Search engine optimization (SEO) can feel intimidating, especially for small businesses. But the good news is that it doesn't have to be. SEO should be simple, strategic, and doable no matter the size of your business. If your ideal customers are Googling for what you offer, you need to make sure you're showing up.

How To Build A Brand That People Remember

When people think about branding, they often think about logos, colors, and fonts. But the truth is that a memorable brand goes much deeper. It's about connection, emotion, and experience. We believe that building a brand that people will remember starts with one simple idea: how you make them feel.