Running a business in 2025 sometimes means wearing a lot of hats - founder, customer service, social media manager, and sometimes even your marketing director. So it's no surprise that mistakes can happen. But some of the most common marketing mistakes we see aren't about budget or tools. They're about strategy. 

You've got the followers and you've built the community. But are those likes, comments, and shares turning into sales? If not, you need to start bridging the gap between engagement and conversion. How do you do that? Through social proof. 

Search engine optimization (SEO) can feel intimidating, especially for small businesses. But the good news is that it doesn't have to be. SEO should be simple, strategic, and doable no matter the size of your business. If your ideal customers are Googling for what you offer, you need to make sure you're showing up.