Why Your Brand Needs a Content Strategy - Not Just Content

It's easy to fall into the habit of creating your content just to keep up. You post when you can, wonder about ideas, and sometimes wonder if it's actually working. Sound familiar? If it does, you're not alone! We help brands shift from reactive to intentional content creation through a content strategy. 

So what exactly is a content strategy? It's a plan behind your social posts and the blueprint that aligns your business goals with your content and your audience's needs. It answers the questions: What are we creating? Why are we creating it? And who is it for?

When you don't have a content strategy, posting content can easily feel overwhelming and unfocused. This can lead to your audience feeling confused and your message becoming diluted. When there's a content strategy in place, every piece of content becomes part of your overall brand message. It will educate, build trust, and lead your audience towards action. 

Now you may be wondering - what are the components of a successful content strategy?

First you want to start off by identifying your core content pillars. These pillars are 3-5 themes that your content will be about and they should matter to your brand and audience. For example, a med-spa might have content pillars on skincare tips, ingredient education, product tutorials, and client testimonials. These pillars would keep their messaging consistent while also giving room for creativity within the content. 

Second, comes mapping your content out to work with your customers journey. Not all of your content is going to serve the same purpose. Some posts will educate, build brand awareness, drive conversions, build trust, or entertain. A smart content strategy will ensure that you're nurturing your audience at every stage of their journey. 

Third is your content calendar, which is where being consistent with your content becomes much easier. Whether you post three times a day or three times a week, planning your content will save you time, help you stay on brand, and prevent burnout. Having a content planner will also help balance out your post formats (static posts, TikTok, reels, blogs, carousels, stories, or emails). Your content calendar can either be on a traditional calendar, a spreadsheet, or on a content scheduling platform such as Loomly.

The best part of having a content strategy is that it is never just a one size fits all. Every strategy is going to be customized for your brand and goals and it will make your content creation feel less stressful and more effective in the long run. Overall a content strategy will give your brand direction, consistency, and results. 

Why Your Brand Needs a Content Strategy - Not Just Content